Hazel Village soft toys – review

A Hazel Village friend

Woodland animals and children go together like jam on toast – and never more so than when the animals in question are the charming, quirky, soft and cuddly organic cotton toys from Brooklyn company, Hazel Village.

So when the equally charming Yoyo & Flo asked if we wanted to review one of their organic woodland animal toys… Well, I couldn’t say no!

Hazel Village soft toy, Flora Fox, with cardboard gypsy caravan
These utterly charming woodland animal toys come from Brooklyn company, Hazel Village.

Animal pals

The critters of Hazel Village are every bit as adorable as the name sounds. And there’s enough variety to make choosing a new friend my kind of problem. There are boy and girl foxes, raccoons with cheeky, bandit-mask faces (my personal favourite!), and the cutest little fawn and cat.

You can see the care that’s been put into making them perfect play companions. For example, even the spots on Phoebe fawn have been printed using a technique that keeps the material soft.

Hazel Village soft toys- Phoebe Fawn and Gwendolyn Raccoon
Phoebe Fawn, ready for dancing in her ballet tutu, and Gwendolyn Raccoon in her beautiful Liberty fabric dress!

Organic materials

Made from organic cotton, these Hazel Village toys are a great size for little ones as they’re big enough to make wonderful doll substitutes without being heavy or bulky.

They are beautifully made with lovely, soft, organic cotton fabrics. Some of the toys’ dresses are even made with Liberty fabric.

And as the features are all embroidered, if you strip of their removable clothes they are safe for babies as well as older children. They would definitely make an adorable gift for a newborn.

Meeting the delightful Flora Fox

As T-Bird is a bit of a fiend for all things red, only Flora Fox in her bright red pinny would do for her. I have to say, though, that as all the Hazel Village toys are absolutely adorable, any one of them would have been a delight to receive.

And one of the lovely things about getting things from independents like Yoyo & Flo is the personal touch and extra care they take on making your purchase special.

When our parcel arrived, it was a fairly anonymous brown box. But T-Bird was thrilled to find inside a beautifully wrapped parcel of peach and pink tissue paper.

Nestled within that was T-Bird’s new Hazel Village friend – Flora Fox!

Little touches like pretty packaging makes buying online from Independent stores really special.

Dressed for success

Flora’s cute little red dress just slips on and off – no pesky buttons or Velcro to worry about on this one.

I love the fact that all the Hazel Village toys’ clothes are all fully removable, without being fiddly or difficult for children to put back on themselves.

The clothes are also interchangeable between any of the toys. So if you end up with more than one Hazel Village villager, they can swap clothes around as much as you like!

Girl hugging Hazel Village soft toy, Flora Fox.
Softer than most dolls, these animal friends from Broooklyn company Hazel Village are perfect cuddly companions!

Community crafting

While the Hazel Village toys themselves are made in India, their clothes are handmade at the store in Brooklyn, New York.

And Brooklyn is where Hazel Village founder Jane Van Cleef started out, making soft toys in her front room to sell in local fairs back in 2010.

If you’re lucky enough to live in the area, Hazel Village run their Craft Society workshop for kids aged 2 and up every Saturday.

Alas, it would be a bit of a commute from the UK. But not wanting to miss out on the fun, we had a craft session at home instead.

Hazel Village soft toy Flora Fox, next to pencils and drawing
Flora Fox loves being creative with her friends!

Reuse, Recycle, Upcycle!

Like most kids, mine are rather fond of a bit of junk modelling. So naturally T-Bird wanted to do something with all the lovely packaging that came with Flora.

Inspired by last year’s Dorset gypsy caravan holiday, T-Bird decided that we should transform that plain brown box into a gypsy wagon. One that was just the right size for Flora.

Hazel Village soft toy, Flora Fox, wearing a dandelion crown
A dandelion crown makes flora feel like queen of the meadow!

So using the box for the base and the tissue paper for the curved roof, in no time at all Flora was all set for a summer holiday caravanning adventure of her very own.

Of course, we had to put her name on the side. And the stickers that held together the tissue paper were reused for door decorations.

hazel village soft toy - flora fox - DIY gypsy caravan
Hazel Village toy, Flora Fox, relaxing with a bit of daisy-chain making.

We also made a little mattress to go inside out of some bubble wrap and a bit of soft fabric from mummy’s stash. This made a lovely little bed for Flora to rest on.

Maybe mummy will get around to making a little quilt to go on top at some point. But in the meantime a little more of my fabric stash was swiped to use as a blanket.

Play Companion and Bedtime Buddy

Flora Fox was an instant hit with T-Bird. And it’s easy to see why. Full of quirky charm, with her dangly legs and arms, and soft, squishy body, Flora is a delight both as a play companion and to cuddle up with.

A child drawing next to Hazel Village soft toy - Flora Fox -
Sitting under a shady tree, drawing and painting together…

Quite often soft toys can be a little too large or unyieldingly firm. Very few pass our ‘bedtime companion’ test as that makes them uncomfortable for kids to share a bed with.

Hazel Village soft toy, Flora Fox, lying in a bed
Unlike some soft toys, Flora is no bed hog!

Flora, however, has become a regular bedtime snuggle-buddy.

On those rare occasions when she’s bypassed for another friend, Flora is carefully tucked up in her gypsy caravan instead.

Girl cuddling Hazel Village soft toy, Flora Fox, in bed.
Hazel Village soft toys are perfect for a bedtime cuddle!

How green is this toy?

I’ve always tried to be environmentally conscious when buying things. But lately, like many people I’ve become a lot more focused on this.

Kids toys and games can be a disaster zone of plastic, and more plastic, wrapped in plastic, shipped halfway round the world and back again.

So now I am including a brief look at the environmental credentials of anything I review. This is a little part of my efforts to be more environmentally aware.

What is Flora Fox made from?

Hazel Village toys are made in an organic-certified, fair labour factory in Noida, India (India’s greenest city). And they are made from organic cotton fleece and cotton fabrics, with hypoallergenic polyfill stuffing.

The organic element is really important here, as non-organic cotton is about as far from green as you can get. Whereas organic cotton is produced without the use of harmful pesticides or chemicals and without GM crops. Much greener!

The only element that is not 100% green is the stuffing – most standard polyfill is a petroleum-based material.

Girl looking out of window with Hazel Village soft toy fox
While she loves to go out and about, Flora Fox is also rather partial to rainy day tea-parties!

Green and ethical toys

Just as important as the environmental factors, it’s great to see that the factory they use is committed to fair labour practices such as decent, and safe, working condition, fair pay and workers rights.

Hazel Village have visited the factory too, which is a reassuring sign of how important this is to them. Of course, having a factory in India and then adding clothes in the US means that wherever you are in the world, your toy is likely to have racked up quite a bit of travelling before it comes home with you.

Girl having tea party with Hazel Village soft toy
Hazel Village toys have such characterful faces that imaginative play with them comes easily.

An eco-friendly toy

Overall, Hazel Village score highly, and get a big high-five for using organic cotton. The regular textile industry is one of the world’s biggest polluters, so I’m really happy to support companies using organic alternatives.

Made with quality materials, fair labour suppliers, and a flair for design, Hazel Wood animals are the kind of toy children will treasure for life.

These toys have so much character that you know time and wear will just make them more charming and more beloved. But they are also so well made that you know they will be able to take whatever is thrown at them… or on them…

So if you are looking for a gift worthy of a child you love, Yoyo and Flo’s Hazel Village collection has got you covered!

We were very grateful to receive Flora Fox from Yoyo & Flo for the purpose of this review. All opinions in the review are our own.

If you’re looking to buy your own Hazel Villager like Flora, check out Yoyo & Flo’s Hazel Village’ selection. We guarantee you’ll find a cutie there to love!

Hazel Village soft toy, Flora Fox
Tea and biscuits with the delightful Miss Flora Fox, from Hazel Village.

Yoyo & Flo

Yoyo & Flo is an online toyshop, based in the UK. Their carefully curated selection of heirloom-quality toys and nursery items has been sourced from design-led brands from around the world, making perfect gifts for your little one. www.yoyoandflo.com.

More from Rhubarb and Wren

Looking for more ways to have fun with your kids? Check out some of these other articles!

Hazel Village soft toy, Flora Fox
Friends forever – playing in the orchard with Flora Fox
Hazel Village soft toy, Flora Fox
Flora Fox loves camping out in her own little gypsy caravan!

Sticky Mud and Belly Laughs


  1. Aww! Isn’t that just adorable. What lovely soft toy. #TheGreatToyReveal

  2. Flora fox has to be the cutest soft toy ever! What lovely detail it has 🙂

    Thanks so much for sharing with #TheGreatToyReveal

  3. We love the look of Phoebe fawn and it’s great that organic cotton is used. Love your upcycling too x #TheGreatToyReveal x

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